Wixon Jewelers
"We encourage our customers and friends to come for a timepiece, but stay for the experience."
– Dan Wixon
Established in 1988 by first-generation jeweler Dan Wixon, Wixon Jewelers has evolved into the largest independent jewelry store in Minnesota, recognized as the destination in the North Star State for watch-savvy clientele. For the past twenty years Dan Wixon has navigated through the watch and jewelry industries while adhering to one primary guideline: if you take care of the client, they’ll remember you. As Wixon has turned a 6,500-square-foot, quaint store into one of the leading watch and diamond stores in the Midwest, it can be surmised that his guideline rings true. “Our level of service is second to none,” says Dan. “Our knowledgeable and well-trained staff is always striving to take it to the next level.”
Wixon Jewelers’ sales staff is highly trained, extremely professional, and eager to impart industry knowledge to customers seeking a fine timepiece. Through a renowned training manual, frequent testing, daily product training, and trade shows, Wixon’s team is always up-to-date on watch innovations, styles, and new products. Additionally, at the store’s request, brand representatives make frequent trips, to give special trainings unique to their brands. The passion for fine timepieces that is shared by Dan and Hope Wixon and the Wixon Jeweler’s sales team is passed along to customers each and every day within the store, and also during special events like their annual Watch Expo, held in mid-October.
The dedication to all facets of education within the watchmaking industry coupled with three in-house certified watchmakers, ensures that there are very few, if any, watch issues that cannot be attended to within the store. Furthermore, with a state-of-the-art workshop on the premises, Wixon offers on-site custom jewelry design and repairs by professional full-time goldsmiths. “The services we provide, from a light touch up to a complete restoration, provide clients the heirloom-type detail they’re expecting from our brands,” says David Brenke, Watch Department Manager. The highly trained watchmakers also bring their knowledge to the floor. Using their expertise to explain functions or complicated movement workings, Wixon’s watchmakers offer their clients a unique look into the world of horology, from a very technical but down-to-earth, “friendly” approach.
Wixon Jeweler’s selection of timepieces is highly calculated, designed to appeal to a great range of watch-seeking clientele, from those purchasing their first fine timepiece to seasoned connoisseurs searching for the missing link for their collection. Among the brands offered within Wixon’s showcases are Patek Philippe, Rolex, A. Lange & Söhne, Panerai, Jaeger-LeCoultre and more; certainly a piece for every taste and budget. The Minnesota jeweler also offers a trade-in service, allowing clients to upgrade their current timepiece, or adjust with changing trends and personal tastes.
Not only does Wixon Jewelers provide the most celebrated names in watchmaking, but they are also known for large and exquisite diamonds, specializing in stones 2-10 carats in size. Designer jewelry is also offered to great acclaim, including pieces by Jewels by Star, Penny Preville, Roberto Coin, Bergio and Scott Kay.
Wixon Jewelers’ commitment to the “best,” includes striving to provide the best possible lives for children, seniors, and animals. Among the many organizations supported by the jeweler are The American Liver Foundation, Bridging, Helping Paws, Ducks Unlimited, and Children’s Hospitals & Clinics of Minnesota.
From the knowledgeable sales staff: designers, watchmakers, gemologists, and appraisers, to exquisite product lines selected for the store, Wixon Jewelers accepts only the finest that the industry has to offer. As with every other aspect of the business, it is a priority that each guest that walks through Wixon’s doors receives first-rate service. Wixon Jewelers provides the ultimate shopping experience, whether in person or over the phone, and they take the time to ensure all of your needs are met, not only before the sale, but after it as well. “We encourage our customers and friends to come for a timepiece, but stay for the experience,” remarks Dan Wixon.
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