Kenjo: The Store to Watch
"People love to show off a new toy; it's hard to carry around a car or a house, but we all wear watches." - Steve Grazi
Located in the heart of New York City’s premier shopping district, Kenjo is operated by brothers Steve and Ken Grazi, who are celebrating the store’s 30th anniversary this year, although they remark that “every year is a special year.” Boasting two locations, one on 57th Street, and the other on Wall Street, Kenjo caters to a bevy of New York’s finest: actors, musicians, politicians, high profile business personalities, and keen shoppers. Their average client is between 30 and 65 years of age, loves watches, and wants something different than all of their friends have, which can certainly be achieved through Kenjo’s vast selection of timepieces.
New Yorkers and visitors from across the globe celebrate Kenjo’s watch offerings: extensive collections and limited models from exclusive brands, highly sought after brands, and up-and-coming brands. With one of the largest inventories in the country, Kenjo outfits the seasoned watch collector and the novice shopper alike. “We carry an extensive collection of brands,” explains Steve. “But what really sets us apart is that we carry all of our brands in great depth. For example, we have the largest collection of Breitling under one roof in all of New York City!” Among the 50-plus watch brands carried at Kenjo, in addition to Breitling, are Bremont, Clerc, Dubey & Schaldenbrand, Martin Braun, Perrelet, Tutima, U-Boat, Ulysse Nardin, Volna and Zenith. Kenjo also offers an ample selection of watch winders from Scatola del Tempo, Wolf Designs, and Orbita, and a unique selection of vintage and pre-owned timepieces.
The Grazi brothers manage a highly trained sales team of thirteen watch enthusiasts, who are warm, informative, and welcome a great variety of customers into the relaxed atmosphere of Kenjo. “Our commitment to watches is even evident in our name: Kenjo – The Store to Watch,” remarks Steve. Employees remain up-to-date on the stores’ ever-growing selection of timepieces through sales seminars from the manufacturer’s representatives, trade magazines, and interestingly, from their customers as well. “Our team is here to work individually with every customer,” says Steve proudly. “Both Ken and I can almost always be found with our associates on the showroom floor, interacting with customers and sharing our respective timepiece knowledge.”
Fifty percent of Kenjo’s clientele come to this full-service watch shop from out of town, and the majority of them are repeat customers. This is an impressive statistic, but not all that surprising, as the employees at Kenjo truly attend to the needs of their discerning clients, ensuring that everyone is delighted with their new timepieces.
Customer interaction is certainly not limited to the transactions that occur across the sales counter at Kenjo. By hosting unique showcases throughout the year, customers have the opportunity to explore new brands and collections, and interact directly with brand representatives, opening their eyes to otherwise unexplored brands. During the winter holidays, Kenjo hosts an annual Customer Appreciation Party, where the Grazi brothers and guests celebrate with watches, gifts, and delectable treats for all.
One would assume that it is difficult to stay afloat in the highly competitive retail market of Manhattan, but Steve and Ken Grazi seem to have found the key to success. “Manufacturers are becoming incredibly loyal to their good customers, as they realize that it is better for them to work with their retailers and make them stronger, as compared to saturating the market and opening up more doors,” remarks Ken; his brother adding, “The manufacturers are also realizing that customers are very loyal to the store that they shop with. Fewer, yet stronger stores can make everyone’s business grow.”
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