04.02.08 ~ Federal Councillor Doris Leuthard to open BASELWORLD 2008, the Watch and Jewellery Show

Posted by Justin B

The World Watch and Jewellery Show BASELWORLD will take place from April 3 – 10, 2008 in Basel. It will be opened by Swiss Economics Minister Doris Leuthard. For the 2,087 exhibiting companies and over 100,000 visitors from all over the world, BASELWORLD 2008 is the highlight of the watch and jewellery calendar.

BASELWORLD, the world's largest and most important trade Show for the watch and jewellery industry, opens its doors on Thursday, April 3, 2008 in Basel. With a surface area of 160,000 m2, BASELWORLD 2008 is Switzerland's biggest trade Show. BASELWORLD confirms its position each year by showcasing major innovations and trends.

The opening ceremony will be conducted by Federal Councillor Doris Leuthard, Guy Morin (President of the Government of the Canton of Basel City), Jacques J. Duchêne (President of the Exhibitors' Committee) and René Kamm (CEO of MCH Swiss Exhibition Ltd.).

2,087 watch and jewellery exhibitors from 45 countries will unveil their latest designs and collections at BASELWORLD, placing an emphasis on the highest standards of presentation. Many of these exhibitors choose to show their products exclusively at BASELWORLD. Over 100,000 buyers and over 2,500 media representatives from 100 countries are expected to attend the trade Show.

The significant economic importance of BASELWORLD

The presence of Economics Minister Doris Leuthard underlines the great importance of the World Watch and Jewellery Show to the Swiss watch industry (Switzerland's third-largest commercial sector), whose export volume rose to CHF 16 billion in 2007. The Swiss exhibitors attending BASELWORLD account for over 90% of this export volume. This means BASELWORD 2008 will again provide a unique high point for the Swiss watch trade and associated supply industry.

Immensely important to the regional economy too

In addition to its 100,000 visitors, 30,000 people will staff the stands at BASELWORLD. A further 30,000 will be involved in setting up and dismantling the show. BASELWORLD is therefore of tremendous importance to the local and regional economy. According to a study conducted by BAK Basel Economics in 2006, activities of the exhibitors and visitors at BASELWORLD generate a turnover of CHF 1.2 billion a year for Switzerland. Swiss trade and commerce (such as the hotel industry, catering trade, events and construction firms and the travel and logistics industries) therefore benefit from the World Watch and Jewellery Show to an extraordinary extent – year after year.

Important facts for journalists:

The official BASELWORLD 2008 press conference will be held at 11.00 am on Press Day, Wednesday, April 2, 2008, at the Congress Centre Basel, Room Montreal.

The opening ceremony with Federal Councillor Doris Leuthard will take place on Thursday, April 3, 2008
10.15 am: Ribbon Cutting in the foyer of Hall 1.0
11.30 am: Official Speeches and interview opportunities in Room Luzern (Building 1, Hall 1.2)

Official speeches by
- Doris Leuthard, Federal Councillor
- Guy Morin, President of the Government of the Canton of Basel City
- Jacques J. Duchêne, President of the Exhibitors' Committee
- René Kamm, CEO of MCH Swiss Exhibition (Holding) Ltd.

Accredited journalists and photographers in possession of a BASELWORLD press badge will be admitted to these events.

BASELWORLD 2008 – World Watch and Jewellery Show

Date:Thursday, April 3 to Thursday, April 10, 2008
Venue: Exhibition Centre Basel
Opening times: Daily from 9 am to 6 pm, On the last day from 9 am to 4 pm
Admission: Day ticket CHF 45.00, Student day ticket CHF 30.00, Multiple-day ticket CHF 120.00
Organizer: MCH Swiss Exhibition (Basel) Ltd.
Internet: www.baselworld.com
E-mail: visitor@baselworld.com

Number of visitors expected: 100 000
Expected number of media representatives: >2,500
Number of exhibitors: 2087
Gross exhibition area: 160 000 m2
Net exhibition area: 116 100 m2
Picture material for BASELWORLD may be downloaded free of charge at www.baselworld.com (Impressions: Photos)

Media contacts:
Bernard Keller | Communication Manager
Doris Scholl | Media Relations
BASELWORLD 2007, World Watch and Jewellery Show
MCH Swiss Exhibition (Basel) Ltd. | CH-4005 Basel

BASELWORLD Press Service:
Tel. +41 58 206 22 64
Fax +41 58 206 21 90
press@baselworld.com
www.baselworld.com

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