iW, International Watch Magazine, Announces New Initiatives
National ad campaign, new Website, expanded distribution and “Ladies Edition” launch make for busy fourth quarter at Fine Life Media
Fairfield, Conn. (September 1, 2006) – iW, International Watch magazine, unveils plans for several initiatives aimed at expanding readership and increasing revenue for the remainder of 2006 and into 2007. iW is currently among the top watch-enthusiast publications in the U.S., with a distribution of more than 60,000 and readership of almost than 200,000 and growing. To compete even more aggressively in the watch-magazine market, with both consumer and trade publications, the magazine has increased its communications resources to support these advertising, promotion, and marketing plans.
A national ad campaign geared at increasing subscription sales and promoting the exclusive “North America’s Leading Watch Retailers” group is the primary initiative for the magazine. iW has purchased ads in exclusive publications, including Elite Traveler, The Wall Street Journal, Modern Luxury’s Men’s Book Chicago and Men’s Book Los Angeles.
“Having taken the step to increase frequency and enhance our editorial content, our next logical focus must be to broaden the readership base and advertising in our magazines. This initiative is a perfect complement to our various circulation efforts, ” says Gary George Girdvainis, editor-in-chief and founder of iW magazine.
iW also announces its partnership with several Web outlets to provide watch content to more than 500,000 unique users each month. Its industry partners include TimeZone.com, WatchAgora.com, HauteHorlogerie.org, Net2Watches.com and WatchBuys.com. In addition, LuxuryLifestyle.com has presented iW an opportunity to partner with them as the exclusive watch and pen information resource on their site.
These Internet plans come on the heels of the announcement of the iWMagazine.com re-launch. Scheduled to go live in November 2006, the new and expanded iWMagazine.com will offer the most extensive archive on the Internet, with 100+ issues of content available to readers, dating back to 1989. iWMagazine.com will also introduce visitors to the most up-to-date events coverage, with reports and blogs direct from the BaselWorld watch and jewelry fair and the SIHH fair in Geneva, Switzerland, where the year’s newest designs are unveiled. The iW “Shop” will showcase an expanded selection of watch books, accessories, and back issues for purchase. Visitors will also have the option of finding authorized watch retailers, for specific brands, within the Leading Watch Retailer featured brand finder.
December brings the release of the 2007 “North America’s Leading Watch Retailers” edition, distributed in conjunction with the monthly issue of iW. For the fifth annual year, iW has selected the top retailers in the U.S. and Canada, featuring new profiles and brand lists.
The iW Ladies edition will also premiere in the coming months, distributed in conjunction with the November issue, just in time for the holiday shopping season. iW Ladies will feature the hottest timepieces, for ladies only. Several of the world’s finest brands, including Vacheron Constantin, IWC, Rolex, Blancpain and Chopard, are supporting Fine Life Media in this initiative.
To complement these exciting new ventures, iW has secured representation in the exclusive U.S. Airways Club and Continental “Presidents” Club at airports across the country. With this opportunity, iW will be exposed to an audience of 15,000 monthly airport readers. Welcoming only the most discriminating customers, U.S. Airways and Continental’s private clubs are an ideal setting in which to offer travelers the chance to relax and quench their thirst for watch knowledge with the latest edition of iW. The magazine will make its debut there in the first quarter of 2007.
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iW, International Watch Magazine, Launches Premier Issue of
iW Ladies
The special issue publication, including several female-centric timepiece feature stories, to be distributed with November issue of iW
Fairfield, Conn. (September 8, 2006) – iW, International Watch magazine, leads the industry once again with the announcement of iW Ladies, a supplementary issue focusing not only on women’s watches but also on prominent and successful women taking charge in the watch industry. As Fine Life Media continues to grow with the success of their publications, iW and Stylus, this is only a natural extension of their expertise.
“The women’s segment of the watch market has grown far beyond the scope of being a simple fashion accessory, and iW is responding to this expanding interest from the ladies with a quarterly magazine devoted entirely to their own watches,” states Gary Girdvainis, iW editor in chief and Fine Life Media group publisher.
Scheduled to be distributed first with the November issue of the monthly magazine, iW Ladies will appear four times in 2007, announcing women’s watch trends and news from Basel, Summer and Fall fashion and Holiday issues, respectively. “The female watch consumer is hungry for this information, and we are happy to provide it. There are so many quality timepieces created for women, and they are overlooked far too often in this industry,” states Danny Govberg, president of Fine Life Media.
iW Ladies’ key editorial features include “Ladies Mechanicals”; “Jewelry Watches”; “Color”; “Special Editions” and “Brand Ambassadresses.” To support the first issue, iW has recruited dozens of advertisers, among them, Audemars Piguet, Baume & Mercier, Bedat & Co., Breguet, Chopard, Girard-Perregaux, Hublot, IWC, Movado, Rolex, TAG Heuer, Vacheron Constantin and many more. Pages are still available for reservation until September 15 and can be reserved by contacting Gina Fusco at 646-208-3243 or via email at gina@finelifemedia.com.
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iW Releases Fifth Annual North America’s Leading Watch Retailers List
iW’s list, along with the publication of the hard-bound special issue,
unveils nine new members of this elite group
Fairfield, Conn. (September 25, 2006) – Almost 70 retailers are announced to be among International Watch magazine’s North America’s Leading Watch Retailers 2007, for its fifth anniversary issue. North America’s Leading Watch Retailers 2007 will be published as a special supplement to the December issue of iW, and will become available in mid-November. As with other years, iW will publish both hardcover books and magazine formats of the list, featuring profiles of each retailer.
To qualify for the award, retailers must prove themselves in three major categories: selection, sales support and service. Fine Life Media president and Leading Watch Retailers founder Danny Govberg deems retailers eligible through a rigorous selection process. “The purpose of the Leading Watch Retailers is to offer watch enthusiasts throughout North America the opportunity to select the best of the best when considering a fine timepiece purchase,” says Govberg. “We want to help them avoid poor purchasing decisions, and are proud to offer the country’s most elite consumers with profiles of the most appropriate retailers for their next watch purchase.”
Group publisher, Gary Girdvainis echoes Govberg’s statements, “The Leading Retailer book is a compilation of the finest retailers in the land. You can count on these retailers to carry a diversity of brands and to stand behind the products they sell. The book is an excellent asset to the collector and the industry alike.”
Among those on the 2007 list were five-year consecutive Leading Retailers Cellini (New York, New York), London Jewelers (multiple locations in New York), Radcliffe Jewelers (Baltimore, Maryland) and Westime (Beverly Hills, California). Newcomers to the list include The Timepiece Collection (Englewood, New Jersey), Rock’s Fine Jewelry (Orlando, Florida) and Trabert & Hoeffer (Chicago, Illinois).
In addition to promoting the retailers in the Leading Watch Retailer book, the newly re-launched www.iWmagazine.com also features a Leading Watch Retailer zip code and brand finder, so that Web visitors can easily find their preferred brand at one of iW’s certified Leading Watch Retailers in their neighborhood. Leading Watch Retailers of North America is available for purchase by phone 203-259-8100, email sales@iwmagazine.com or the Web www.iwmagazine.com.
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IW, INTERNATIONAL WATCH MAGAZINE, ANNOUNCES
NATIONAL ADVERTISING CAMPAIGN
The Wall Street Journal, Elite Traveler and Modern Luxury among publications where the magazine will advertise
Fairfield, Conn. (October 5, 2006) – iW (International Watch magazine) the country’s only monthly consumer watch magazine, announces an exciting new national advertising campaign aimed at increasing circulation, readership and distribution in 2007. This tactic, with a budget of $500,000 is only one aspect of several new initiatives intended to increase interest in, and subscriptions to, the publication.
After celebrating one hundred issues, in February, 2006, iW is primed to capitalize on the ever-increasing watch-enthusiast market by advertising the magazine in exclusive, first-class publications and outlets, including Elite Traveler, The Wall Street Journal, Modern Luxury: Men’s Book Chicago and Men’s Book Los Angeles.
“Having taken the step to increase frequency and enhance our editorial content, our next logical focus must be to broaden our readership base, and advertising in these magazines is a perfect compliment to our various circulation efforts, ” says Gary George Girdvainis, editor-in-chief and founder of iW magazine.
According to president Danny Govberg, these advertising outlets were chosen based on their select distribution, ultra-exclusive audience, quality editorial and, finally, superior advertisers. “Fine Life Media has devoted a significant amount of time and resources to really target the exact group of potential subscribers and readers with this campaign,” explains Govberg. “That is why, not only are we putting to use such outlets as Elite Traveler, whose average reader has a median household income of $1.7 million, or The Wall Street Journal, who historically, we have a nice response from, but we’re also taking advantage of the younger, aspirational reader of publications, such as Men’s Book Chicago.”
For more information on Fine Life Media and iW, contact Kate Bieg, marketing director, 856-673-5972 or kate@finelifemedia.com.
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FINE LIFE MEDIA PUBLICATIONS PREMIERE IN AIRLINE CLUBS
iW (International Watch) and Stylus magazines make their debut in October in Continental Presidents Clubs and U.S. Airways Clubs across the country
Fairfield, Conn. (October 20, 2006) – Fine Life Media, publishers of iW (International Watch) magazine and Stylus magazine, announces the premiere of their publications at exclusive airline clubs across the country this month. Fine Life Media secured representation in the U.S. Airways Club and Continental “Presidents” Club to expose their magazines to business and vacation travelers throughout the U.S. With this opportunity, iW and Stylus will be exposed to 15,000 new monthly and bi-monthly readers at airports alone.
Welcoming only the most discriminating customers, U.S. Airways’ and Continental’s private clubs are an ideal setting in which to offer travelers the chance to relax and quench their thirst for watch knowledge and fine writing instruments and accessories news with the latest edition of iW or Stylus. With recent reports of wealthy travelers’ magazine-reading habits making business news headlines frequently, Fine Life Media is undertaking several initiatives to ensure that these educated and affluent readers, who may not already be aware of their publications, will be as 2007 approaches.
Fine Life Media group associate publisher and circulation director Nancy Olson comments on the relationship, “The airline clubs offer a perfect venue for iW and Stylus to introduce an entirely new group of affluent professionals to the pleasures of fine watches and pens.” For more information on Fine Life Media contact Kate Bieg, marketing director, at 856-673-5972 or kate@finelifemedia.com.
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